August 2025
Cazú
The website was built as an immersive extension of Cazú’s values—craft, elegance, and organic beauty. We embraced rich, tactile imagery and generous white space to echo the calm and focus of working with clay. The structure is intuitive and thoughtful, guiding visitors through collections without disrupting the sense of flow. Product pages present form and function with clarity while weaving in storytelling moments that connect each piece to its maker’s hand. The typography system balances refinement with warmth, mirroring the artistry in every ceramic Cazú creates. All motion was kept subtle and unhurried—like the rhythm of the wheel—inviting contemplation over spectacle.
To support sales without disrupting the artistry, we integrated subtle e-commerce cues—sticky product previews, hover states revealing dimensions and glazes, and layered imagery that captures both texture and the pieces in use. The mobile experience reimagines browsing with thumb-friendly filters and collapsible content, making exploration effortless on any device. Beyond the shop, the site features a journal of studio notes, glazing experiments, and stories from the makers—adding an editorial layer that fosters connection and loyalty. The final experience is more than just a store: it’s a digital studio visit, inviting visitors into Cazú’s world of clay, craft, and contemplation.
